What Is GetResponse?
GetResponse is an inbound marketing platform that offers innovative business solutions to small and large enterprises. With the help of this application, you can: build useful email marketing lists
- create effective email campaigns
- put marketing automation to use
- provide webinars
- see analytics and reports
GetResponse Features
Marketing Automation
You may design unique processes using the GetResponse marketing automation functionality to provide better customer experiences.
A drag-and-drop builder is part of this functionality, which you may use to create automation flowcharts. The three main components of those are filters, actions, and conditions.
To get started, drag and drop a condition, like “joined the email list,” for instance. Select a subsequent action that responds to your condition, for as “send a welcome email.” To choose your preferred sequence of events, you may build connections between actions and circumstances inside the workflow environment.
GetResponse will follow the instructions in the flowchart you created if a user meets any of your pre-defined conditions.
You may filter your contacts using GetResponse to provide them access to various process routes. Let’s imagine you launch a promotion that gives the first 100 subscribers a discount. You may configure a filter to send the first 100 subscribers along a different path than the remaining subscribers. This enables you to create a consumer experience that is more intricate and layered.
The easiness of it all is frequently praised in GetResponse customer evaluations. However, GetResponse also provides automated marketing process templates to assist you to get started quickly if you don’t feel like beginning from scratch. Some examples include, but are not limited to, “Invite contacts to Demo” and “Consent-based Welcome Messages.”
The marketing automation tool, however, is only accessible on Plus plans or higher, so bear that in mind.
Email Marketing
You may design email newsletters with GetResponse’s drag-and-drop editor or HTML source editor. While the first option allows you to simply design your newsletters from scratch, the latter is perfect for individuals who wish to offer their code. You can also utilise one of the several templates that have been expertly created.
You may explore and choose from among the astonishingly many different and adaptable GetResponse newsletter templates based on the objectives of your campaign.
The programme allows you to preview your newsletter once you’ve finished creating it to see how it will appear on a desktop. The web browser and smartphone versions are also available. Additionally, it gives you a spam score, which is quite useful because you can unwittingly be using words that email systems detect as suspicious.
Your newsletters may either be sent immediately or set to be sent at a later time. The program’s Time Travel function may also be used to send emails to recipients according to their local time.
A Perfect Timing option is also included in the GetResponse email marketing solution. It forecasts the ideal time of day to deliver your subscriber’s emails.
- Additionally, you can: send newsletters and autoresponder messages depending on certain occasions like a subscriber’s birthday or a confirmation of a password change.
- Decide which days of the week autoresponders will be active.
- Send email campaigns to all recipients, choose some manually or by utilising stored searches.
You may split-test up to five variations of your email newsletters using GetResponse to find the one that performs the best.
Reporting and Analytics
It just seems sensible that you would want to know how well your campaigns are doing after sending them out. You have access to a good selection of reporting and analytics capabilities with the GetResponse app.
All the fundamentals are available to you, including open rates, click-through rates, and unsubscribe rates. You also receive the following extras:
- One-click segmentation – Finds subscribers who didn’t interact with your newsletter, allowing you to group them with other subscribers in a different section. Then you may send them another email with a fresh newsletter.
- Email ROI – You may include a tracking code on your website’s post-sales page. It calculates your email marketing ROI and demonstrates the effectiveness of your email campaigns in generating revenue.
- Metrics over time – This enables you to better schedule your mail-outs by revealing the precise moment at which your subscribers act to your emails.
- Performance comparison of e-newsletters – Evaluates the effectiveness of two newsletters side by side.
- Per-user data enables you to view the locations of your subscribers, the websites they used to sign up, and the emails they have opened.
Conveniently, you can have your reports delivered to your inbox. Or simply view them via the reporting section of the GetResponse app.
Landing Page Builder
You may be creative with the program’s landing page builder, which helps turn your visitors and leads into purchases.
Once more, a drag-and-drop editor will be available to you. It has a built-in image editor and a selection of mobile-friendly GetResponse landing page themes. Numerous free Giphy gifs and Shutterstock images are available.
When you’re through with your designs, you may execute AB tests to see which landing page performs better. Then, you may distribute it using a free GetResponse domain or your custom domain. After it has been published, you may still monitor the clicks and conversions.
Webinars
Although the program’s webinar function is relatively new, GetResponse evaluations indicate that consumers are particularly enjoying it.
A webinar tool and your email list may be integrated. Any chosen subset of your contacts can get invitations.
You may hold an infinite number of webinars with this application, all under one roof.
Among the truly great webinar features are:
- Use a PC or mobile app to host a webinar.
- co-host up to two more persons
- One-click webinar recording
- Screen-sharing capabilities
- feature for sharing videos on YouTube
- Free playback file storage online
- No software installation is required for registrants to access the webinars.
- A way to attach a PowerPoint presentation during a webinar
The maximum number of attendees for GetResponse webinars is 100 for the Plus plan, 300 for the Professional plan, and 500 for the Max plan. Additionally, only plans that are Professional or higher allow you to host sponsored webinars.
Unfortunately, this function must be purchased separately by Basic members.
Signup Forms
Turn website visitors into email subscribers with the GetResponse forms feature. This program allows you to grow your email list by making custom sign-up forms. You can either create your form from scratch or use one of the pre-designed templates. Alternatively, you can design your form with complete freedom using the HTML editor.
You can:
- adapt your branding
- Optimize your forms for mobile devices by adding custom fields for data collection.
- try several iterations of the form.
You may include GDPR consent fields in your forms using GetResponse. You may also activate reCAPTCHA to prevent bots from joining your list.
You may add your forms to your WordPress, Facebook, WooCommerce, and Prestashop pages after you’ve made them. Additionally, GetResponse will host your form for no charge if you only provide the URL.
Conversion Funnel
The conversion funnel is yet another brand-new GetResponse feature. By using this technology, the software is changed from just being an email marketing programme to a complete e-commerce company solution.
The pre-built, automated sales funnel generator may be used to establish a GetResponse funnel. As a result, you may complete several tasks without ever leaving the GetResponse environment. Among them, although not only, are making landing pages.
- automating your emails while creating a product catalogue
- designing and managing advertising strategies on Google and social media
- offering goods and receiving payment
- sending emails about abandoned carts
You may incorporate third-party applications like Shopify and BigCommerce if you’d like.
To help you create your ideal sales funnel, GetResponse also provides a large selection of templates.
Additional Tools
GetResponse also has several intriguing features worth highlighting, such as:
- Paid advertisements: Right inside GetResponse, you can create, purchase, and manage Facebook, Instagram, and Google advertising. Then you may monitor their performance and make adjustments as you go.
- Use web push notifications to advertise new products or content, expand your contact list, and increase sales.
GetResponse Integrations
For consumers who wish to use third-party applications and solutions, there are roughly 126 GetResponse connectors available.
Popular e-commerce platforms like WordPress and Shopify, as well as CRM systems like Capsule, are a few of them. A sizable number of Google integrations, including Google Contacts, Google Analytics, and Google Ads, are also included. Slack, Vimeo, Paypal, Stripe, Facebook, Amazon payments, and more well-known choices are also available.
Many of these integrations are powered by the programme itself. However, many others necessitate the use of a third-party service, such as Zapier. Recently, GetResponse released a native integration with the programme that will provide you access to 100 more pre-made integrations.
Using its API is another approach to connecting this software to other platforms.
Ease of Use and Interface
The use of the GetResponse email marketing tool is rather straightforward. It has a simple and easy-to-use UI.
The simple tasks are easy to do. The drag-and-drop page builders for landing pages, forms, and email campaigns are surprisingly simple.
There is a little learning curve for the more complex functions, such as setting up marketing automation and conversion tunnels. Nevertheless, the application offers several tools to assist you in mastering these.
- GetResponse has a mobile app that is compatible with Apple and Android smartphones. Users may generate and send emails using its user-friendly interface.
- Monitor results, manage contact lists, keep an eye on landing sites and forms, and get marketing analytics and notifications.
Customer Support
Customer service was put to the test during our GetResponse evaluation.
You initially get access to email assistance in eight languages and a live chat option that is available around the clock. Particularly when using GetResponse live chat, the customer service personnel responds quite quickly. When we contacted them, they were able to give us useful information.
To assist you in getting the hang of things, GetResponse also offers a searchable help centre with articles and videos.
