Email marketing is the most popular way to generate leads. It is inexpensive, can be targeted and personalized, and it has a high response rate.
To generate leads with email marketing, marketers need to create a lead magnet. This is a free offer that will entice people to give their contact information in exchange for the lead magnet.
The lead magnet can be something as simple as an ebook or checklist or it can be something more complicated like a webinar or video series.
It’s important that the lead magnet provides value and solves a pain point for the customer so they are more likely to give their contact information in exchange for it.
If you are a marketing manager, there is a good chance that you have heard of lead funnels. They are used to track the different stages of conversion of potential customers into leads.
Lead funnels can be applied to any type of business, but they are especially useful for B2B companies where sales and marketing teams need to work together closely.
Lead funnels can be used in various ways, including:
- Tracking the number of people who sign up on your website – Tracking how many people visit your social media page or blog post – Tracking how many people download an ebook or whitepaper from your website
- Tracking how many people subscribe to your email newsletter
Learn how an email marketing platform can help you build funnels and turn your business into a moneymaking machine on autopilot!
