Yes, you read that right! $500 of FREE Google Ads to spend on marketing your small business.
This is your opportunity to get to to the top of the search results for your niche, just imagine how many new sales you could generate with a page one position on Google.
With online advertising, you may target the people who are most likely to be interested in your goods and services while excluding the others. Additionally, you may keep tabs on who clicked on your advertising among them. Additionally, online advertising enables you to connect with potential clients while they utilise a variety of gadgets, including PCs, laptops, tablets, and smartphones.
You may benefit from online advertising by using Google Ads to display your ads to the appropriate audiences at the appropriate times and locations. Here are the main advantages of Google Ads, albeit there are others:
1. Targeted ads
By using targeting, you may show your ads to people who have particular interests, such as those who are interested in your products and services, and show them ads that are pertinent to their needs.
We’ll go over the various targeting options that Google Ads provides in more detail later. Here are some options you have with internet ads that will help your marketing initiatives become even more specialised for the time being:
- Keywords: Words or phrases associated with your goods and services that are used to display your adverts when customers enter those terms into search engines or visit websites associated with those terms.
- Ad Location: Display your advertising on websites that are a part of the Google Search and Display Networks as well as on Google’s search results pages.
- Age, place, and language: Select the demographics, geography, and language of your target market.
Days, hours, and repetitions: Establish the hours and days of the week when your advertising should run, as well as how frequently. - Devices: You can choose which types of devices your adverts will appear on and when they will do so.
2. Manage your spending
You have influence over your financial decisions thanks to Google Ads. There isn’t a minimum. You may also decide how much you want to spend each day, each month, and each advertisement. Only when someone clicks on your ad will you be charged.
3. Evaluate your progress
If someone clicked on your ad, Google Ads will let you know. You can follow a user’s actions if they click on one of your ads and take an action that benefits your company, such as making a purchase, downloading an app, or placing an order over the phone.
You may easily determine where to invest in your campaign by rapidly observing which ads receive clicks and which ones don’t. The return on your investment may therefore increase as a result.
Other useful information that you might obtain is the typical cost of advertising that generates online sales or phone calls from your clients. Additionally, you can utilise analytical tools to discover your customers’ purchasing patterns, such as how long they typically take to investigate a product before they buy it.
4. Campaign management
You can manage and monitor your accounts easily with the tools that Google Ads provides.
A My Client Center (MCC) manager account is an effective tool that could help you save time if you oversee several Google Ads accounts. From a single area, you can quickly access and manage all of your Google Ads accounts.
With Google Ads Editor, a free desktop tool that can be downloaded and used to manage your Google Ads account, you may manage your account while offline. You can download your account information, adjust your campaigns offline, and then upload your modifications to Google Ads using the Google Ads Editor. Multiple accounts can be managed, edited, and viewed simultaneously using Google Ads Editor.
