What is email marketing? Companies and individuals use email marketing as a digital marketing channel to reach their subscribers. Email marketing is used to disseminate content, solicit feedback, grow a following, and alert subscribers about new offerings and incentives.

What is an Email Marketing Service Provider?

An email marketing service provider (ESP) is a software supplier that offers the tools and back-end assistance needed by email marketers to build their subscriber lists, generate, and send emails to them.

AWeber

With the help of the email marketing tool AWeber, you can: build a mailing list and collect data for it; create newsletters that can be distributed to the list’s subscribers; automate your email marketing by using “autoresponders”; and view and analyse statistics pertaining to your email marketing campaigns. Tom Kulzer, the company’s founder, claims that over 120,000 people and organisations have used the platform since AWeber was established in 1998 for email marketing. Because of this, it is a smaller company than some of its rivals, but it is nonetheless a very well-established corporation with a strong user base. Find out more…

AWeber pricing

AWeber is available in two versions: “Pro” and “Free.” The following describes the bandings for the “Pro” plans:  There is also a version of AWeber that is totally free. As long as your email list has fewer than 500 subscribers, you can utilise the majority of AWeber’s services; otherwise, you’ll have to sign up for a subscription plan. If you pay for your AWeber subscription quarterly or monthly, you receive a savings of about $3 per month. There are also certain discounts available for students and not-for-profit organisations. Potential customers may appreciate that all features are offered on all paid-for plans with AWeber; unlike some rival programmes, you do not need to be on more expensive plans to activate certain capabilities. Even the free plan gives you access to the majority of Aweber’s essential capabilities; the main thing you give up with it is automation functionality. The most important thing to keep in mind is that the sole factor affecting AWeber plan prices is the size of the email list. Find out more…

Key AWeber features 

You may access a broad variety of email marketing services with AWeber, but the most important ones are as follows: 
  • the capacity to import and host a mailing list access to a wide selection of responsive email templates
  • autoresponder features
  • reporting on the marketing automation functionality
  • Integrations with third-party apps for RSS and blog to email functionality
  • list segmentation
  • a landing page builder
  • phone, email, and live chat support
  • The ability to add an infinite number of users to your account
  • basic e-commerce features

The Canva integration

It’s important to note that AWeber now has built-in integration with the well-known Canva graphic creation programme. By using this, you can instantly access Canva from the Aweber interface, edit a design (such as an email banner, call-to-action, or image), and then quickly insert it into your e-newsletter. Find out more…  

AWeber customer support

One of the most notable aspects of AWeber is undoubtedly its customer service. All premium plans include access to phone support, email help, and live chat assistance; this contrasts favourably with some of the company’s top rivals, including as GetResponse, Mailchimp, Campaign Monitor, and Mad Mimi, none of which provide phone support on ordinary plans. Additionally, there are no barriers to contacting assistance because the necessary phone number and email information is readily available on the business’ contact page without the need to search through “knowledge bases” or fill out any forms first. Additionally, the business has received multiple Stevie Awards in the past few years for customer service, which bodes well for the calibre of assistance you’ll get from them when you contact them. This type of simple access to high-quality support is a compelling argument in favour of selecting AWeber as your email marketing provider if you are new to email marketing. The main drawback is that help is only offered in English. AWeber’s phone support service is available Monday through Friday from 8 am to 8 pm ET, and their email and live/chat assistance are all available around the clock.
Find out more about AWeber