Creating killer content is a challenge for marketers in any industry. How do you come up with new ideas for blog posts, product descriptions or other types of content again and again? You can’t just keep reusing the same old ideas forever. It’s also tricky to find new topics when you’re working on so many projects at once. Where do you find inspiration when everything seems to have been discussed already? If you’re reading this article, it means that you’re up for the challenge and ready to tackle it head-on. Killer content is crucial in getting your audience interested in your product or service. However, creating it isn’t always easy. To help you get started and give you some new ideas, here are some AI-powered suggestions that will take your content creation game to the next level.
What is AI?
Let’s start by defining what AI is and how it’s been applied to marketing: Artificial Intelligence is a branch of computer science that deals with intelligent machines that can perform tasks that normally require human intelligence. A piece of software that can learn, understand and apply data to make predictions is considered AI. This includes everything from chatbots to voice assistants, machine learning algorithms and predictive analytics software. AI marketing can be applied in numerous ways to help marketers with content creation, targeting and outreach. Some of the most popular applications are:
- Using AI to generate topics – by analyzing what your competitors are writing about, AI can find potential topics based on your niche and audience.
- Finding influencers and outreach partners – AI can help you find potential influencers and outreach partners based on their content and social media data.
Use AI to understand your audience and find content ideas
To start, you can use AI to understand your audience by analyzing your competitors’ content. You can utilize an AI platform, such as LUIS or Dialogflow, to analyze your competitors’ content to find potential topics for your own content. You can use this content analysis to find related topics, topics which your audience is interested in reading about. This is a great way to get started with some ideas for your content. You can also use this same process to find topics for outreach emails. This can be helpful if you’re struggling to find topics to write about, or if you’re looking to diversify your outreach efforts. By understanding your audience, you can write more personalized outreach emails and create more relevant content.
Use AI to create a list of potential topics
Another way to use AI to create a list of potential topics is to create a topic tree. To create a topic tree, start by brainstorming different topics that your audience might be interested in reading about. Once you have a list of topics, you can use these topics as branches on a tree. You can then use these branches to create sub-topics. You can also create branches for objections, topics that your audience might be interested in but not ready for. This can be helpful for making your content more relevant to the audience. You can also use the content analysis from your competitors to generate topics. This can be helpful if you’re looking to write about specific topics in your niche but aren’t sure where to start.
Use AI to find the best topic for your content
Another use of AI in content creation is to find the best topic for your content. Once you have a few topics in mind, you can use AI to measure their engagement potential. You can use this data to determine which topics would generate the best engagement among your audience. This can be helpful if you’re unsure which topics to write about. You can also use this data to help you decide which topics to avoid. This is especially helpful if you’re running out of ideas and don’t want to write about the same old topics.
Bottom line
Using AI to create content can help you create more content in less time. This can be a great way to balance your workload and create more content while still meeting deadlines. AI can also help you create more personalized content, which can be helpful if you’re struggling to write more unique content. Using AI to create content can be helpful for marketers at any level. Whether you’re new to marketing or have been doing it for years, AI can help you write better content.
